LIVt
Waste Time - Complicated Love Stories: Building Audience Partner Pipeline
Prioritizing audience ownership and intentional curation to transform one-time events into long-term growth and partnership opportunities.
Role: Marketing and Event Strategy Lead
Tools: Canva, Mailchimp, Google Sheets
Focus: Audience Growth, Partnership Development
Impact: Generated a new owned email list for artist, established a foundation for direct-to-audience communication, and filled the room with a new audience and potential partners.
Problem
Limited direct access to audience due to reliance on social media and music platforms.
Need to build relationships with new audiences and potential partners.
Event capacity constraints required intentional audience curation.
Digital Program
Email sign up form within digital program
Execution
Designed and manage a targeted invitation and registration system.
Developed a lead capture experience within the event through digital program sign up.
Ensured the room was optimized for connection.
Strategy
Shifted from open attendance to registration-based, curated guest list.
Prioritized a new audience of music lovers, potential partners, community members.
Focused on long-term relationship building.
Built an owned audience channel (email list) to reduce platform dependency.